Led by Counselor Zaben Al-Thubaiti, the company's founder and CEO, and recipient of the 2024 Special Recognition Medal from the Harvard Business Council, in recognition of his significant contributions to the development and dissemination of quality practices and institutional excellence in the Kingdom of Saudi Arabia and the Gulf Cooperation Council countries. With over 20 years of experience in corporate excellence and quality, including his previous role as CEO of the King Abdulaziz Quality Award, Imtiaz Arabia seeks to empower organizations to achieve sustainable excellence and enhance their competitiveness.